Apple Tops Google as #1 Brand

I ran across this story last week on Apple’s ascension in brand value and just noticed it’s running as one of Yahoo’s top news stories. A quick search and you’ll find several variations of the story. Apple #1 technology brand, Apple #1 valued brand in the world (beating our Google as the champ that’s reigned the last 4 years), etc. Millward Brown provides a very interesting look into the value of global brands in their comprehensive Top 100 list. Definitely worth a look.

Apple Usurps Google (Yahoo)

Apple Topples Google (MacWorld)

View the Complete List – Brand Z’s Top 100

Brand Z - Top 100 most valuable brands

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Tony graduated with a B.S. in Mechanical Engineering in 1993. He spent six years at a small business manufacturing company doing engineering and network admin work. He made the jump to a full time Internet junkie in March 2001 when he joined Dave Ramsey, noted author, radio talk show host and entrepreneur. Currently, he's serving as VP of Internet Business and Technology for, and other online initiatives for Dave Ramsey's organization.

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