I ran across this story last week on Apple’s ascension in brand value and just noticed it’s running as one of Yahoo’s top news stories. A quick search and you’ll find several variations of the story. Apple #1 technology brand, Apple #1 valued brand in the world (beating our Google as the champ that’s reigned the last 4 years), etc. Millward Brown provides a very interesting look into the value of global brands in their comprehensive Top 100 list. Definitely worth a look.
And the Apple story just keeps getting better…or at least more entertaining. Before I post more thoughts on the developing Apple situation. I feel I should clarify things for any Apple groupies out there. Seriously, I’m an apple user and fan. I’m not some Microsoft/Dell guy bashing Apple. To prove it for any naysayers, I decided to take some pictures of our “Apple Farm”.
So what happened lately? Well, this material is so outstandingly good that it was only a matter of time before the talk shows got in on it. If you haven’t seen Jon Stewart or David Letterman’s bit on the iPhone, take a few minutes and get a good laugh.
Steve, love your products, but I’ll leave you with this for now.
So this story just keeps getting better. Such a soap opera.
If you haven’t been following the iPhone prototype that got loose out in California, then you’ve really missed some fun. Being a moderate Apple fan, I’m quite disappointed in Steve and the company’s approach to the whole lost iPhone episode. After just posting about Apple’s “control freak / locked down platform”, the story just adds more disappointment for this fan.
So if you read my last disgruntled post about the Apple vs. Adobe, you know how that has now cost Apple $4000 of my hard earned cash. Now you can imagine where my mind goes reading this new account of Apple’s “behavior”. I seriously would like to just video my bashing of all my Apple products to make a statement. Will I? No…but I wish I still had my wife’s old Power PC to take out some of my frustration.
Apple…get over yourself…cut the BS Steve. You’re not messing with a bunch of peons anymore. You’re messing with the communities’ perception of Apple.
Okay, so what do you do when 2 companies you love to use are at odds. Let me rephrase that. What do you do when 1 company you love goes off the deep end and disses another company you love more? Honestly, I like Apple. I like Adobe. I can live without Apple. I can’t live without Adobe. Unfortunately for Apple, Adobe recently aquired another of my favorite companies, Omniture.
While Apple has taken my heart away from the PC/Microsoft, they’ve now pitted themselves against my 10 year love with Macromedia/Adobe/Omniture. I wonder how many other creatives/internet professionals Apple will piss off by flaunting their arrogance.
Driven by his arrogance, have Jobs and his cronies gone off the deep end? Oops, I think I just delayed the purchase of my iPad…oh include my new MacBook Pro purchase as well since my current one is 3 years old. Ah, just forgot I haven’t yet picked up that next Gen iPhone either. Thanks Steve. You just saved me $4,000.
A quick survey of the landscape shows you this is a big deal with a lot of buzz.
PC World quoting Apple and Adobe
So what do the bloggers say?
My good friend Tim Munsell ventured into the discussion a bit.
So I’ll close by saying I was out at Design Nashville and listened to long time acquaintance, Marcus Whitney, rail on Apple for their closed and controlled development platform. Sure they’ve helped developers make some money, but they control all the chips.