Wow what an amazing few weeks its been! We launched our first iPhone app on July 12th. The 1st week’s results have exceed our expectations and the numbers keep on growing.
The app is Ask Dave Ramsey and is based off our website, daveramsey.com, tool called Ask Dave. The app is pretty cool and quite a bit different than most of the other apps in the App store. The “Ask Dave Ramsey” app taps into our database of 2,000+ calls on the Dave Ramsey Radio Show where Dave takes questions on life and money then answers those questions live on air. The questions are answered both in a transcript and audio format. It’s pretty slick and has been received well by our fan base.
The Results so Far
- Hit #1 in the Free Finance Category
- Made it to a featured spot on the New list and the New and Noteworthy list
- Made it to a #60 rating in overall apps
- 70,000 downloads of the app in the first 9 days!
- Tons of 4 and 5 star reviews with the occassional “hater”
It’s been a great step in leveraging mobile media for our company. With all the fervor surrounding this one right now, I’m looking forward to seeing what’s next.