A Look at Website Split Testing

We started split testing over at daveramsey.com several years ago. When we first started, we used custom code to pull it off. In 2008, we took the jump over to Omniture's Test and Target product line. A/B Split Testing is an important tool in the arsenal of online business. That's one of the reasons I … Continue reading A Look at Website Split Testing

Contrasting the Adobe/Omniture vs. Amazon/Zappos Acquisitions

First off, let me say this is not going to be some super in depth analysis that looks into financial statements, revenues shifts, profitability or details like that. I'm merely going to make some basic observations and speak to how I as an Adobe/Omniture customer feel. First, some background. A Little Background Our company as … Continue reading Contrasting the Adobe/Omniture vs. Amazon/Zappos Acquisitions

2010 Omniture Summit – Day 1

Like many Omniture attendees, my day started around 4:30. It was a little earlier than I had planned since our baby was up, and my loving wife felt compelled to wake me as well. It was just 30 minutes early, so I survived. After that, it was off to the airport for the flight to … Continue reading 2010 Omniture Summit – Day 1

Omniture Summit 2010

Since our company's relationship with Omniture began back in 2007, we've steadily been increasing our expertise with their product line. While I'm sure there are many more power users out there who exceed our current level, I feel our efforts have positioned us nicely in the Omniture community. Being positioned as a top 3,000 US … Continue reading Omniture Summit 2010

Omniture Webinar – The Cost of Free

Tim Munsell, lead web analyst for daveramsey.com, and I were glad to participate in a webinar (list of all Omniture webinars) for Omniture this week. As a result of Tim and the web team's work on daveramsey.com, we've been able to accomplish some pretty remarkable things using Omniture's tools. The webinar was a great experience … Continue reading Omniture Webinar – The Cost of Free

Omniture Launches CMO.com

While I was at the Omniture Summit back in February, their executive team announced the upcoming CMO site. Omniture finally launched the site, cmo.com, on August 27th. If you are into marketing or shoulder any of the business responsibility for your organization, Omniture's CMO site is something you should spend some time checking out. The … Continue reading Omniture Launches CMO.com

Omniture Press Release featuring DaveRamsey.com

I was excited to see that some hard work finally paid off. It was 2 years ago that we decided to use Omniture as our web analytics provider. By July 2007, we had completed our implementation and had started leveraging analytics to improve our website. We've been very pleased with Omniture's tools and have seen … Continue reading Omniture Press Release featuring DaveRamsey.com

Omniture Summit MindMeld Session Videos

The videos from the Omniture Summit MindMeld Sessions were posted today. Some links related to the MindMeld Omniture Summit MindMeld Press Release MindMeld participant comments - Stephane Hamel My previous Omniture Summit MindMeld post The MindMeld videos Stephane Hamel Tony Bradshaw Gary Angel Bill Gassman The video turned out better than I thought it would … Continue reading Omniture Summit MindMeld Session Videos

Omniture Summit 2009 – Thoughts and Summary

Overall, I was very pleased with the Omniture Summit. Our company sent 3 people to the event. Me, VP of Internet Business and Technology Tim Munsell, Web Analyst Branden O'neil, Web Marketing and Test and Target Just a quick tidbit about our team to provide a basis on my thoughts about the event. We have … Continue reading Omniture Summit 2009 – Thoughts and Summary

Omniture Summit 2009 – Ski Day

The conference ended Thursday night and I must admit that I'm a bit tired. No not due to the parties. I've been up late blogging about the event. I started blogging about the event on Tuesday Morning prior to the Mind Meld session. After running into Brian Watkins, Omniture's Sr. PR manager over social media...fondly … Continue reading Omniture Summit 2009 – Ski Day