Omniture Summit 2010

Since our company’s relationship with Omniture began back in 2007, we’ve steadily been increasing our expertise with their product line. While I’m sure there are many more power users out there who exceed our current level, I feel our efforts have positioned us nicely in the Omniture community. Being positioned as a top 3,000 US website, depending on the day, we face a lot of challenges with our site. DaveRamsey.com supports some 25 different businesses covering several flavors of B2C commerce, B2B commerce, and about 20 different lead types for the various businesses while trying to provide free content and tools for our visitors. Needless to say, it is very challenging.

Omniture has been a fabulous tool for us as we’ve attacked our online design and business problems to increase results. Through our success with Omniture, we’ve been able to conduct on online interview with John Broady, Executive Director at OTTO Digital, contribute to an Omniture case study covering daveramsey.com, participate in the first MindMeld, and most recently contributed to an Omniture Webinar on The Cost of Free.

We’ve recently been pleased to speak with Matt Langie, about the possibility of being a presenter at the 2010 Omniture Summit. This will be our 4th Summit to attend as a company, and we are looking forward to it. Omniture has been a key component to our online strategy over the last 4 years, and we are excited about the opportunity to share some of what we’ve learned with the industry at large.

Omniture Webinar – The Cost of Free

Tim Munsell, lead web analyst for daveramsey.com, and I were glad to participate in a webinar (list of all Omniture webinars) for Omniture this week. As a result of Tim and the web team’s work on daveramsey.com, we’ve been able to accomplish some pretty remarkable things using Omniture’s tools. The webinar was a great experience for us and we appreciated the opportunity. Thanks Matt Langie and Mike Barton.

Tim has done a great job for us since taking on the title of Lead Web Analyst back in 2007. Since then, we’ve added both Omniture’s Test and Target tool and their Discover tool. All of these tools have been a tremendous help for our web initiatives and keeping our annual growth on track.